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KMID : 1004620070130020007
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Clinical Nursing Research
2007 Volume.13 No. 2 p.7 ~ p.16
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The Effects of Perception of Internal Marketing on Performance of Nursing Organizaiton
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Ha Na-Sun
Park Hoe-Mi
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Abstract
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Purpose: The purpose of this study was to identify the effects of perception of internal marketing on performance of nursing organization.
Methods: The subjects were 420 nurses, working in 3 general hospitals. The data were collected from October 20 to November 3, 2006 with structured questionnaires. For data analysis, descriptive statistics, Pearson correlation coefficient and Stepwise Multiple Regression with SAS package were used.
Results: The mean score of the total internal marketing was 2.66, communication 3.03, vacation and suspension from office 2.59, education and training 2.59, work environment 2.55, reward system 2.54, and employment benefits 2.36. The mean score of the nursing task performance was 3.53, and the mean score of the nursing productivity was 3.22. ‘Communication’, and ‘vacation and suspension from office’ were positively related to nursing task performance. ‘Internal marketing perceived by nurses’, ‘communication’, ‘work environment’, ‘vacation and suspension from office’, and ‘education and training’ were positively related to nursing productivity.
Conclusion: Through this results, increase of nursing productivity and nursing task performance, it is necessary to concentrate on improving internal communication and vacation and suspension from office system in the internal marketing program strategy.
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KEYWORD
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Internal Marketing, Nursing productivity, Nursing task performance
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